2022-Present with Laura Bernstein + Sam West + Sidney Namey

Everytown for Gun Safety︎︎︎ is the largest gun violence prevention organization in the U.S., uniting nearly 11 million supporters through evidence-based advocacy. As the umbrella group for Moms Demand Action︎︎︎ and Students Demand Action︎︎︎, Everytown fights at the local, state, and federal levels to pass life-saving policies. 

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Everytown Research leads original research dedicated to understanding the causes of gun violence in order to develop evidence-based solutions in a bipartisan manner to the public. Our collaboration with them spans designing research reports for web and print to identifying and developing data visualizations to help make the information more digestible.

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Partnerships come with a wide spectrum of creative conditions—sometimes we’re working entirely within Everytown’s brand system, and sometimes we’re entering a partner’s visual world and finding ways to bring our message into it.

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Students Demand Action

With Laura Bernstein + Sam West + Sidney Namey + Casey Courtney 

Students Demand Action︎︎︎ are young activists, mainly high school and college students committed to ending gun violence. They formed after the 2018 Parkland shooting and now have over 900 groups across the country. .

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Students Demand Action’s brand needed to evolve to match the growth and energy of the movement. The process of rebranding dove into field analyses—looking at young advocacy organizations and also interviewing a series of SDA members. In this rebrand we really wanted to root ourselves back in that grassroots spirit.

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Toolkits

Students are smart, tech-savvy, and full of ideas. So, supporting them means building tools—spanning social media posts, emails, decks, and documents and making sure they’re equipped with flexible brand assets.

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Outside of digital and print assets, it’s always really exciting and one of my favorite parts when we have the opportunity to interact with the volunteers. Here’s an example a sign-making workshop my team led during our annual conference. 

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Sam West + Sidney Namey + Casey Courtney

To mark a decade of Moms Demand Action volunteer impact, the creative team developed two commemorative marks and a visual system that both celebrated the milestone and stayed true to the brand. This cohesive look extended across banners, placards, merchandise, and social media graphics.

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We began with interviews, listening to members and volunteers share how Moms has evolved and what it means to them. The design had to feel joyful and grassroots for volunteers while remaining credible and compelling to lawmakers and donors. Hand-drawn “10” marks paired with refined serif type, flexible seal variations, and the anniversary line “Keep Going. Keep Growing.” bridged that balance.